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JANE KAERAJOOK –
OAT DRINK BRAND


 

VISUAL IDENTITY

Jane Kaerajook is an Estonian brand focusing on organic oatdrinks. The objective was to create a visual identity communicating nordic values and nature. The arctic fox and the arctic flora were used as themes in the hand drawn illustrations to emphasize these values.

The visual identity was realized together with graphic designer Jani Pulkka 2021.

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